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When you think “influencer,” does the Kardashian-Jenner family pop immediately to mind?Ī post shared by Jean Lee❤️Eat-Drink-Travel million+ followers, like TikTok star Savannah LaBrant (28.3M followers) day!? Code 15HYDROBOOST for 15% off Hydro Boost products on These are for Moms only ) #MyNeutrogenaMoment #ad That puts TikTok on par with Facebook as an influencer marketing platform in 2021.įor example, with over 192,000 followers, creator Viviane Audi works with brands like Walmart and DSW on TikTok: my favorite Nike sneakers from DSW!! All linked in bio! #sneakerheads #sneakerlover #ad marketers planned to use TikTok for influencer campaigns in 2019, 68% will do so this year. marketers plan to use Instagram for their influencer campaigns in 2021. Instagram remains the platform of choice for social influencers. Not convinced influencer marketing can lead to real business results? Civic Science found that 14% of 18-to-24-year-olds and 11% of millennials had bought something within the last six months because a blogger or influencer recommended it. That’s expected to increase to 72.5% in 2022. More than two-thirds ( 67.9%) of U.S marketers will use some form of influencer marketing this year. When you hire an influencer to promote your products or services, that’s influencer marketing. So, a social media influencer is someone who wields their influence through social media.
These people have dedicated and engaged groups of followers on social media. Celebrity endorsements were the original form of influencer marketing.īut in today’s digital world, social content creators with niche audiences can often offer more value to brands. In influencer marketing, that influential person collaborates with a brand to promote something. Quite simply, an influencer is someone who can influence others. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with.